In 2005, a video game based on the tournament, titled World Series of Poker, was released for several consoles and the computer. A sequel called World Series of Poker: Tournament of Champions came out in 2006. In 2007, World Series of Poker: Battle for the Bracelets was released.
WSOP video poker machines now appear at some Harrah's casinos; the machines are standard video poker machines, but have a bonus feature which allows a player to play a modified game of Texas Hold 'em against the poker machine.
Beginning in 2007, Harrah's announced the creation of the World Series of Poker Academy, a poker school aimed at providing poker players with the poker skills needed to win a WSOP Bracelet. The instructors for the Academy include Phil Hellmuth, Greg Raymer, Scott Fischman and Mark Seif. Initial academies were launched in Tunica, Indiana and Las Vegas.
Poker Million II returned in 2003. Snooker-player Jimmy White won the $150,000 first prize. The final was played under the Texas hold 'em rules and broadcast live on Sky Sports 1. All cards were visible via cameras placed underneath glass panels on the tables, and the players were wired to a heart monitor, so that viewers could see the top players' strategies and how relaxed or nervous they really were.
Seventy-two poker professionals played the 2004 Poker Million III, competing for the $300,000 first prize. The tournament counted snookers stars Stephen Hendry, Mark Williams and 2003 winner Jimmy White, rugby World Cup star Mike Tindall and sports celebrities Tony Cascarino and Phil Taylor. Half of the 2004 players had qualified online via Ladbrokes Poker, marking the progress of the online qualifiers.
$855,000 were added in the prize pool by Ladbrokes for the Poker Million IV, and there was a guaranteed first prize of $1,000,000. Sixty-six of the finalists qualified online. Tony Jones, who started the evening as an 8/1 outsider, beat TV celebrity Helen Chamberlain.